Avril Lavigne Joins BeatBox for Exclusive Pink Lemonade Cocktail: Available Nationwide Soon!

Avril Lavigne Joins BeatBox for Exclusive Pink Lemonade Cocktail: Available Nationwide Soon!
Avril Lavigne Joins BeatBox for Exclusive Pink Lemonade Cocktail: Available Nationwide Soon!

Avril Lavigne Joins Forces with BeatBox for a Unique Alcohol Partnership

Avril Lavigne, the multi-talented singer, songwriter, and philanthropist who has been nominated for eight GRAMMY® Awards, is introducing her first-ever alcohol collaboration with BeatBox, a ready-to-drink cocktail brand renowned as The World's Tastiest Party Punch.

The special edition package that features Avril's Pink Lemonade flavour with an 11.1% ABV will soon be on the shelves of numerous retailers across the country including 7-Eleven, Kroger, and others.

This partnership forms part of BeatBox's wider "Creator Series". This initiative sees BeatBox collaborating with globally recognised influencers to create exclusive flavours and uniquely designed packaging.

  • Avril continues to make waves in the industry, boasting over 100 million social media followers, six World Music Awards, and multiple Grammy nominations.
  • Fans nationwide can look forward to retail activations such as custom Avril displays and life-size cutouts. Additionally, there'll be a national sweepstakes where fans stand a chance to meet Avril in person!
  • Zech Francis, VP of Global Marketing for BeatBox expressed his excitement about this unique partnership reaching retail stores across the nation.

This collaboration presents an excellent opportunity for both parties - introducing BeatBox cocktails to Avril’s fan base while offering them something truly unique from their favourite star!

The campaign uses our 3D FloorGraphics to use a flat mat on the floor which gives the illusion of a physical stage.

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