3D POS Media: frequently asked questions
3D POS Media are point-of-sale advertising formats calculated to appear three-dimensional: checkout media, double-sided shelf displays, aisle violators and danglers. They close the chain of advertising promotion at the product shelf itself, where the purchase decision is actually made, and turn ordinary in-store surfaces into ambient media space.
What is an aisle violator?
An aisle violator is a display that projects out from the shelf edge into the aisle, so it is seen by shoppers walking past rather than only by those already facing the product. Produced as a double-sided 3D display, it is visible from both directions of travel and stands out from the flat packaging around it.
Where in a store are these used?
Two main positions. At the checkout, where last-minute purchases, confectionery, drinks, small goods, bonus programmes and prepaid cards are sold. And at the shelf itself, placed at eye level directly in front of the product so the advantages of your item are unmissable while the shopper is comparing it with competitors.
Can these advertise products that are not sold in the store?
Yes. Checkout media work well for ambient media campaigns covering products and services not stocked on site, such as cinema releases, medical and insurance services, or local motoring and home-improvement services. They also work for products the store does sell, where they raise brand awareness continuously.
Can we reuse an existing campaign design?
Yes. A 3D shelf display can be generated quickly from an existing 3D FloorGraphics campaign, so a single design investment covers both the floor and the shelf. Alternatively displays can be created as standalone pieces for a campaign that has no floor element.
How is this different from ordinary shelf advertising?
Ordinary shelf advertising is a flat printed card competing with flat printed packaging. 3D POS Media are calculated so the subject appears to stand out from the shelf, which is what makes the format register in an environment the shopper has learned to filter out.
Cost depends on the format and size, the number of stores and pieces, the substrate, and whether the design is new or adapted from an existing 3D FloorGraphics campaign. Adapting an existing design is substantially cheaper than originating one. Tell us the format and store count for a quotation.