---
title: 3D FloorGraphics & Floor Decals
url: "https://www.shapeshiftermedia.com/floorgraphics/"
type: "product-page"
language: en
publisher: Shapeshifter Media
summary: "Leader in 3D FloorGraphics for advertising, safety & crowd management. Custom 3D templates & exclusive floor graphics designs for retail, health promotion & brand visibility."
keywords:
  - 3D FloorGraphics
  - Advertising Floor Graphics
  - Safety Signage
  - Crowd Management Graphics
  - Customizable 3D Templates
  - Guerilla Marketing
  - Health and Hygiene Signage
  - 3D Branding
  - Emergency Signage
  - "High-Traffic Area Signage"
  - Point Of Sale
  - Out Of Home
  - Retail
updated: "2026-08-07"
translations:
  - "de: https://www.shapeshiftermedia.com/de/bodenwerbung/"
  - "es: https://www.shapeshiftermedia.com/es/graficos-de-suelo/"
---

# 3D FloorGraphics & Floor Decals

*The definite 3D pop-up method for quick installation, instant attention and measurable success*

> The 3D advertising format that doesn't need an always flashing screen to shine

3D FloorGraphics for effective advertising, safety signage, and crowd management. Our exclusive brand designs and our customizable templates are perfect for retail, guerilla marketing campaigns, promoting health and hygiene and enhancing brand visibility in high-traffic areas.

#### Table of Contents

- [Introduction to 3D FloorGraphics](#introduction-to-3d-floorgraphics)
- Shapeshifter Media's Contribution[The Benchmark of 3D FloorGraphics](#the-benchmark-of-3d-floorgraphics)
- [Software and Tool Creation](#software-and-tool-creation)

- What? Why? and How?[What are 3D FloorGraphics?](#what-are-3d-floorgraphics)
- [Why choose 3D FloorGraphics?](#why-choose-3d-floorgraphics)
- [How are 3D FloorGraphic created?](#how-are-3d-floorgraphics-created)
- [A practical demonstration video](#a-practical-demonstration-video)

- Applications of 3D FloorGraphics[In-store Marketing and Retail Advertising](#instore-marketing-retail-advertising)
- [Event Marketing](#event-marketing)
- [Out of Home Advertising](#out-of-home-advertising)
- [Regulating Traffic and Safety in Facilities](#regulating-traffic-and-safety-in-facilities)
- [Directing Visitors and Communicating Information](#directing-visitors-and-communicating-information)
- [Health and Hygiene Messages](#health-and-hygiene-messages)

- Exclusive Designs & customisable Templates[Customizing Your 3D Design](#customizing-your-3d-design)
- [Templates from the Online Shop](#templates-from-the-online-shop)

### Instant awareness.
All the time.

3D FloorGraphics represent a transformative advancement in spatial visual communication, employing a synergy of cutting-edge software tools and innovative design principles. Pioneering this domain, Shapeshifter Media's contributions have been seminal, establishing foundational benchmarks and refining the technical intricacies involved.

Precision and quality are paramount to the success of 3D FloorGraphics. The very essence of these graphics lies in creating a three-dimensional illusion on a two-dimensional plane. The most precise, creative designs and impeccable execution are the keys to high viewer engagement and successful sales. Furthermore, [high-quality materials](https://www.shapeshiftermedia.com/floorgraphics/printing-installation/) and craftsmanship ensure the longevity and durability of the graphics, especially in high-traffic areas. In essence, it is the meticulous attention to precision and unwavering commitment to quality that elevates a 3D FloorGraphic from a mere floor design to an immersive visual experience.

The [applications of 3D FloorGraphics](https://www.shapeshiftermedia.com/gallery/floorgraphics/) are vast and varied, from enhancing in-store marketing strategies and retail advertising landscapes to offering novel solutions in event marketing and out-of-home advertising scenarios. Their utility extends beyond mere advertising; they play pivotal roles in regulating traffic within facilities, directing visitors, and even conveying critical health and hygiene messages.

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[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-valentines-day-3d-floor-sticker-opening-hours-retail-sign/)Seasonal branding in front of retail stores

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-heineken-beer-3-pack-cans-3d-floor-point-of-sale-sticker/)Point Of Sale 3D FloorGraphic for Heineken Beer

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-floor-chalk-drawing-3d-guerilla-marketing-public-pavement-street/)Guerilla 3D floor chalk template on the streets

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-3D-sphinx-excavation-site-floor-graphic-interactive-photo-shooting/)Great eye-catchers & fun scenes for social marketing

### The only real 3D FloorGraphics

Shapeshifter Media has set a benchmark in the advertising industry with their innovative 3D FloorGraphics. As the inventors of multiple 3D advertising formats and creators of proprietary software for calculating 3D advertising media, the company has revolutionized point of sale marketing, out of home advertising, ambient media, retail advertising, event marketing, as well as health, safety, and security signage.

By enabling the marketing and monetization of previously unused spaces, Shapeshifter Media is transforming the advertising landscape with their cutting-edge technology.

All software, mathematical- and automation tools for the creation of our 3d advertising media and customisable 3D templates is created in Germany.

![](https://www.shapeshiftermedia.com/media/images/illustrations/general/german_cogwheels.png)

Influencing customers' purchase decisions and strengthening brand awareness at the pointo f sale is key to increasing and maintaining sales

### What are 3D FloorGraphics

3D FloorGraphics are self-adhesive foils, stickers, or floor mats designed to display images or messages that appear three-dimensional to the viewer. These graphics require a deep understanding of the human perception, physical eye characteristics, lens specifications and mathematical methods to create the 3D pop-up effect.

When floor graphics are printed as stickers, the PVC substrates are coated with an anti-slip laminate. The mobile versions, printed on various materials like velour carpets, foam mats, floor laminates, or neoprene, can be reused in different locations.
Find out more about the [materials for 3D FloorGraphics](https://www.shapeshiftermedia.com/FloorGraphics/printing-installation/).

Commercial 3D FloorGraphics were first created by Josef Hinterkeuser in 1999 for the [very first installation of “Cam Carpets”](https://www.shapeshiftermedia.com/gallery/floorgraphics/first-ever-cam-carpets-leverkusen-1999/), which are flat mats that sit next to goal posts on football fields and give the illusion to act as a regular, upright standing banner.

Today 3D FloorGraphics serve as a highly flexible and efficient marketing tool, as dramatic 3D backdrops for photo shootings and to create instant awareness for regulations in critical locations.

Your browser does not support the video tag.

Your browser does not support the video tag.

### Why choose 3D FloorGraphics

3D FloorGraphics are an ideal choice for capturing the attention of customers, visitors, staff, and travelers, delivering advertisements, messages, reminders or warnings in even the busiest and most advertising-cluttered environments.

These versatile graphics do not require electricity or pre-existing installations, can be produced and delivered by local printing companies, and can be applied or removed as needed. They can be strategically or randomly placed to target specific audiences and are a cost-effective solution for increasing sales, managing crowds, or reminding staff of critical behavior in industrial facilities.

Our 3D floor graphics are available as custom designs, created exclusively for your brand, your product or your communication requirements and as an ever-growing line-up of pre-made 3D floor signs that can be purchased and adapted to your needs from our [3D FloorGraphics Shop](https://shop.shapeshiftermedia.com).

We take your input graphics & briefing ...

... let them process by the mythological 3D math engine in our basement ...

and out comes a perfect 3D FloorGraphic for your campaign! ;)

### How are 3D FloorGraphics created?

3D FloorGraphics are designed using special perspective and arrangement techniques to create an image that includes products, messages, symbols, or other graphics provided by the client. Shapeshifter Media helps in identifying the best components and arrangements for creating impactful 3D FloorGraphics for various campaigns. Shapeshifter Media uses their own proprietary software to recalculate the final scene in order to match the desired application and output size.

The print-ready graphics can be used with any printing company or substrate, while maintaining the chosen aspect ratio and size. Additionally, multiple versions and sizes can be created from the initial design at a reduced cost. Shapeshifter Media also offers customisable pre-made 3D floor designs that can easily be adapted to fit a specific brand, facility, or message. These customisable 3D FloorGraphics can be found in our [online shop](https://shop.shapeshiftermedia.com).

### Walk around a 3D FloorGraphic

A walk-around that shows how our 3D FloorGraphics look from all sides.
Typically, 3D floor advertising would face the walking direction of consumers in supermarkets or be oriented towards an entrance area.

### Major applications of 3D FloorGraphics

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-model-teenager-female-1-pink-floorgraphics-beauty-fashion/)Be classy and work with ambience

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-nestle-garden-gourmet-thun-vish-pears-wheat-protein-vegan-vegetarian-spread/)Instantly increase sales

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00040-discount-a-15-percent/?attribute_pa_colour-sets=019-green-red-main)You can find a full set of discount templates in our shop.

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-big-m-chocolate-milk-3d-floor-advertising-sticker/)Influence purchase decisions

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-vodafone-3d-gift-boxes-floor-sticker-christmas/)Present seasonal surprises

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-floorgraphic-3d-bag-escalator-shopping-mall-azraeli-bonus-gift-card/)Create brand awareness throughout a venue

#### In-store Marketing and Retail Advertising with 3D FloorGraphics

3D FloorGraphics offer a unique and engaging [solution for in-store marketing](https://www.shapeshiftermedia.com/gallery/in-store-pos-marketing-retail/) and retail advertising. As a surprising and rewarding eye-catcher, they can be used to inform customers about opening hours, welcome them with seasonal designs, or display special offers at the store entrance. Additionally, these graphics can serve as directional signs, guide customers to products, and remind them of special offers throughout the store.

To influence purchase decisions, 3D FloorGraphics can showcase product benefits near shelves or offer interactive promotions, such as samples or discounts, for engaging with the design on social media or scanning QR codes. They also effectively remind customers of health and hygiene guidelines and convey appreciation for their purchases at the exit.

#### Event Marketing with 3D floor decals

3D FloorGraphics can significantly [enhance event marketing](https://www.shapeshiftermedia.com/gallery/event-marketing-exhibitions-promotion/) by creating interactive areas for attendees to engage with, take photos, and share on social media, offering rewards or samples for using specific hashtags. These graphics can also be used to create immersive landscapes for event stands, exhibition booths, or mobile event areas that reinforce brand messaging. By showcasing different product versions or incorporating action shooting and games in 3D floor designs, brands can effectively promote their products.

Moreover, 3D FloorGraphics can raise attention by presenting controversial or disruptive layouts related to social or environmental issues, fostering conversation with event staff. Utilizing 3D FloorGraphics not only captures the attention of event attendees but also fosters memorable connections between potential customers and your brand.

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-red-bull-cliff-diving-event-3d-mat-floor-photo-shooting/)Host mobile event shootings

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-3d-floor-hole-pit-hanging-bridge-streetart-catwalk/)A giant 3D action scene for a photo shooting

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-acer-greenup-booth-event-stand-3d-floor-logo-arrow/)The massive ACER GREENUP logo in front of their trade stand.

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-algosec-3d-floor-city-vr-game-security-rsac-moscone-center/)Real 3D backdrop for VR event stand at the Moscone Center

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-world-vision-protest-child-marriage-3d-installation-berlin-central-station-hallway-floor/)WorldVision installation to create awareness for social issues

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-3d-street-sign-bicycle-path-cycling-sign-tel-aviv-main-street-israel/)Traffic rule reminder for riders on a bike lane

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-3d-coke-floor-stencil-chalk-drawing-advertising-pavement-street/)Cocal Cola guerilla marketing with chalk colors

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-railway-crossing-safety-sign-3d-floor-stencil-traffic-marking/)Sprayed railroad crossing warning sign

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-halloween-3d-pumpkin-floor-mat-sticker-outdoors/)Seasonal signs in front of retail stores

#### Out of home advertising

3D FloorGraphics are an [effective tool for out of home advertising](https://www.shapeshiftermedia.com/gallery/out-of-home-ohh-advertising/), especially in high-traffic areas such as train stations and airports. By offering solutions, discounts, or information to target audiences through QR codes, these graphics can cater to travelers' needs. They also provide a welcome distraction in resting areas and waiting lounges, where potential clients may engage with the designs, scan QR codes, or take photos with their children on the 3D scenes.

As a more disruptive option, 3D FloorGraphics can be used as environmentally-friendly spray paint templates for guerilla marketing campaigns, making them a versatile and impactful advertising solution.

#### Safety and Security Signage

3D FloorGraphics are highly efficient for [enhancing safety and security](https://www.shapeshiftermedia.com/gallery/security-signage-directional-guidance/) in various environments, ensuring compliance and reducing accidental violations. They can be strategically placed to remind staff and visitors about critical areas, hazards, required behaviors, bans, and time-based information in workspaces. Additionally, 3D FloorGraphics can be used to [regulate traffic in industrial facilities](https://shop.shapeshiftermedia.com/safety-security-signs/), inform staff about new regulations, and mark essential spots such as emergency exits, fire hoses, first aid kits, and communication panels. They easily and effectively communicate parking rules or security officer availability, and mark barriers in public areas to alert pedestrians and cyclists to potential hazards.

3D FloorGraphics can streamline emergency pathways by displaying clear and easy-to-understand routes for emergency escapes. This ensures a more coordinated response during emergencies and enables faster access to essential services.

[ ](https://www.shapeshiftermedia.com/gallery/premades/premades-safety-floor-sign-3d-caution-warning-signage/)Warning sign in maintenance area

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00002-3d-arrows-outwards-floor-sign/?attribute_pa_colour-sets=008-turquoise-alt)customisable 3D floor sign to keep areas clear

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-police-hesse-germany-floor-advertising-3d-cinemas-recruiting/)3D recruiting ad of the German police in cinemas

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00032-danger-3d-floor-graphic/?attribute_pa_colour-sets=002-red-alt)customisable 3D floor sign to keep areas clear

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00018-3d-digit-floor-sign-number-two/?attribute_pa_colour-sets=004-yellow-alt)Keep a distance 3D floor sign, customisable

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00001-3d-arrows-inward-floor-sign/?attribute_pa_colour-sets=019-blue-red-main)Pointers for meeting points, waiting areas and drop-offs

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-3d-arrow-floor-decal-valentines-day-love-gift-shop-sticker/)Directional arrow at a valentines shopping event

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00021-3d-toy-bricks-sticker-floor/?attribute_pa_colour-sets=012-yellow-alt)Sponsored (toy bricks) directional signs in schools and universities

[ ](https://shop.shapeshiftermedia.com/p/floor-welcome-siogns/?attribute_pa_colour-sets=007-turquoise-main)Welcome signs with key information

[ ](https://shop.shapeshiftermedia.com/p/ssmprod000053d-arrows-forward-floor-sign/?attribute_pa_colour-sets=018-green-yellow-alt)Reminders about the local regulations

#### Crowd Management with 3D FloorGraphics

Effective solutions for [crowd management with 3D floor graphics](https://shop.shapeshiftermedia.com/crowd-management-signs/) are implemented by informing visitors about facility opening hours, staff availability, and health and hygiene regulations. They can direct visitors to form lines, await their turn, or access ticket machines, while also communicating seasonal offers, discounts, or item restrictions. 3D FloorGraphics help separate queues for different requests or tickets and prepare visitors for security checks to improve traffic flow. 3d floor markings also guide visitors through facilities such as hospitals, public buildings, office buildings, fun fairs, and large markets, while pointing out ramps and elevators for those with accessibility needs.

#### Health & Hygiene 3D floor signs

[Promoting health and hygiene](https://shop.shapeshiftermedia.com/health-hygiene-signs/) in various settings is critical. 3D floor graphics serve as reminders for appropriate behaviour in shops, facilities, and company grounds, while also marking key locations like lavatories, hand sanitiser dispensers, and changing rooms. These graphics help separate areas in reception areas, waiting rooms, and hallways with different queues.

As an effective marketing tool, 3D FloorGraphics can [sponsor health and hygiene messages](https://www.shapeshiftermedia.com/gallery/healthcare-hygiene/) in pharmacies, hospitals, schools, universities, and public buildings. They also support the promotion of health-related products near pharmacies and drug stores through recurring or seasonal 3D floor advertising. Additionally, they help establish clear pathways for emergency routes, such as escape routes and emergency room entrances in hospitals.

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-iberogast-bayer-sponsored-distance-floor-sign-pharmacies/)Sponsored distance reminder in a pharmacy for Bayer

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00036-3d-soap-disinfectant-dispenser/?attribute_pa_colour-sets=005-blue-main)Reminders about the local regulations

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00018-3d-digit-floor-sign-number-two/?attribute_pa_colour-sets=006-blue-alt)Keep a distance 3D floor sign, customisable

[ ](https://shop.shapeshiftermedia.com/p/ssmprod00007-3d-hands-washing-foam-sign/?attribute_pa_colour-sets=002-red-alt)Keep a distance 3D floor sign, customisable

[ ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-cetaphil-daily-facial-moisturizer-pump-3d-floor-ad/)Cetaphil 3D floor graphic in drug stores

### Exclusive design for your brand or customisable template from our shop

#### Exclusive 3D designs for your brand

The designs are created on the basis of your input graphics for the application and formats of your choice. To order your exclusive design for 3D FloorGraphics, please get in touch via our [contact form](https://www.shapeshiftermedia.com/contact/).

#### Customisable templates from our shop

Just download the template from our online shop, edit in Illustrator to your needs, print and you're done! Have a closer look at the many available designs in our [3D FloorGraphics Shop](https://shop.shapeshiftermedia.com).

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[Back to top](#page_top)

3D FloorGraphics grew out of the first commercial 3D Cam Carpets, created by Shapeshifter Media founder Josef Hinterkeuser in 1999 at the BayArena in Leverkusen. See [who invented 3D floor graphics](/invented-by-shapeshifter-media/) for the dated timeline and its sources.

### 3D FloorGraphics: frequently asked questions

#### What are 3D FloorGraphics?

3D FloorGraphics are self-adhesive foils, stickers, or floor mats designed to display images or messages that appear three-dimensional to the viewer. They employ special perspective and arrangement techniques to create an impactful visual illusion on a two-dimensional plane.

#### Why choose 3D FloorGraphics?

3D FloorGraphics are ideal for capturing attention in busy environments, delivering advertisements or messages effectively. They do not require electricity, can be easily produced and applied, and are a cost-effective solution for increasing sales, managing crowds, or conveying critical information.

#### How are 3D FloorGraphics created?

3D FloorGraphics are designed using Shapeshifter Media's special software and perspective techniques, with input graphics from clients. They are then recalculated to match the desired application and output size, and can be printed by any printing company on various substrates.

#### What are some applications of 3D FloorGraphics?

3D FloorGraphics are used for in-store marketing, retail advertising, event marketing, and out of home advertising. They are also instrumental in regulating traffic, enhancing safety and security, managing crowds, and promoting health and hygiene messages in various facilities.

#### What materials are used for 3D FloorGraphics?

When printed as stickers, 3D FloorGraphics use PVC substrates coated with an anti-slip laminate. Mobile versions can be printed on materials like velour carpets, foam mats, floor laminates, or neoprene, and can be reused in different locations.

#### How do 3D FloorGraphics enhance in-store marketing?

3D FloorGraphics can inform customers about opening hours, special offers, or direct them to products. They can also serve as interactive promotions, reminding customers of health guidelines, and creating a unique and engaging in-store experience.

#### How can 3D FloorGraphics be used for event marketing?

3D FloorGraphics create interactive areas for attendees to engage with, take photos, and share on social media. They can be used to create immersive landscapes for event stands, exhibition booths, and mobile event areas, promoting products and fostering memorable brand connections.

#### How do 3D FloorGraphics contribute to safety and crowd management?

3D FloorGraphics can be strategically placed to remind staff and visitors about critical areas, hazards, and required behaviors. They help in regulating traffic, marking essential spots like emergency exits, and directing visitors, thereby enhancing safety and managing crowds effectively.

## Questions and answers

### What are 3D FloorGraphics?

3D FloorGraphics are self-adhesive foils, stickers, or floor mats designed to display images or messages that appear three-dimensional to the viewer. They employ special perspective and arrangement techniques to create an impactful visual illusion on a two-dimensional plane.

### Why choose 3D FloorGraphics?

3D FloorGraphics are ideal for capturing attention in busy environments, delivering advertisements or messages effectively. They do not require electricity, can be easily produced and applied, and are a cost-effective solution for increasing sales, managing crowds, or conveying critical information.

### How are 3D FloorGraphics created?

3D FloorGraphics are designed using Shapeshifter Media's special software and perspective techniques, with input graphics from clients. They are then recalculated to match the desired application and output size, and can be printed by any printing company on various substrates.

### What are some applications of 3D FloorGraphics?

3D FloorGraphics are used for in-store marketing, retail advertising, event marketing, and out of home advertising. They are also instrumental in regulating traffic, enhancing safety and security, managing crowds, and promoting health and hygiene messages in various facilities.

### What materials are used for 3D FloorGraphics?

When printed as stickers, 3D FloorGraphics use PVC substrates coated with an anti-slip laminate. Mobile versions can be printed on materials like velour carpets, foam mats, floor laminates, or neoprene, and can be reused in different locations.

### How do 3D FloorGraphics enhance in-store marketing?

3D FloorGraphics can inform customers about opening hours, special offers, or direct them to products. They can also serve as interactive promotions, reminding customers of health guidelines, and creating a unique and engaging in-store experience.

### How can 3D FloorGraphics be used for event marketing?

3D FloorGraphics create interactive areas for attendees to engage with, take photos, and share on social media. They can be used to create immersive landscapes for event stands, exhibition booths, and mobile event areas, promoting products and fostering memorable brand connections.

### How do 3D FloorGraphics contribute to safety and crowd management?

3D FloorGraphics can be strategically placed to remind staff and visitors about critical areas, hazards, and required behaviors. They help in regulating traffic, marking essential spots like emergency exits, and directing visitors, thereby enhancing safety and managing crowds effectively.

---

This page in other languages: [Deutsch](https://www.shapeshiftermedia.com/de/bodenwerbung/), [Español](https://www.shapeshiftermedia.com/es/graficos-de-suelo/)

Source: https://www.shapeshiftermedia.com/floorgraphics/
Publisher: Shapeshifter Media, Hamburg, Germany - https://www.shapeshiftermedia.com/
Contact: https://www.shapeshiftermedia.com/contact/