3D FloorGraphics & Floor Decals

Table of Contents

1. Introduction to 3D FloorGraphics
2. Shapeshifter Media's Contribution
   • The Benchmark of 3D FloorGraphics
   • Software and Tool Creation
3. What? Why? and How?
   • What are 3D FloorGraphics?
   • Why choose 3D FloorGraphics?
   • How are 3D FloorGraphic created?
   • A practical demonstration video
4. Applications of 3D FloorGraphics
   • In-store Marketing and Retail Advertising
   • Event Marketing
   • Out of Home Advertising
   • Regulating Traffic and Safety in Facilities
   • Directing Visitors and Communicating Information
   • Health and Hygiene Messages
5. Exclusive Designs & customisable Templates
   • Customizing Your 3D Design
   • Templates from the Online Shop

Instant awareness.
All the time.

3D FloorGraphics represent a transformative advancement in spatial visual communication, employing a synergy of cutting-edge software tools and innovative design principles. Pioneering this domain, Shapeshifter Media's contributions have been seminal, establishing foundational benchmarks and refining the technical intricacies involved.

Precision and quality are paramount to the success of 3D FloorGraphics. The very essence of these graphics lies in creating a three-dimensional illusion on a two-dimensional plane. The most precise, creative designs and impeccable execution are the keys to high viewer engagement and successful sales. Furthermore, high-quality materials and craftsmanship ensure the longevity and durability of the graphics, especially in high-traffic areas. In essence, it is the meticulous attention to precision and unwavering commitment to quality that elevates a 3D FloorGraphic from a mere floor design to an immersive visual experience.

The applications of 3D FloorGraphics are vast and varied, from enhancing in-store marketing strategies and retail advertising landscapes to offering novel solutions in event marketing and out-of-home advertising scenarios. Their utility extends beyond mere advertising; they play pivotal roles in regulating traffic within facilities, directing visitors, and even conveying critical health and hygiene messages.

By enabling the marketing and monetization of previously unused spaces, Shapeshifter Media is transforming the advertising landscape with their cutting-edge technology.

All software, mathematical- and automation tools for the creation of our 3d advertising media and customisable 3D templates is created in Germany.

What are 3D FloorGraphics

3D FloorGraphics are self-adhesive foils, stickers, or floor mats designed to display images or messages that appear three-dimensional to the viewer. These graphics require a deep understanding of the human perception, physical eye characteristics, lens specifications and mathematical methods to create the 3D pop-up effect.

When floor graphics are printed as stickers, the PVC substrates are coated with an anti-slip laminate. The mobile versions, printed on various materials like velour carpets, foam mats, floor laminates, or neoprene, can be reused in different locations.
Find out more about the materials for 3D FloorGraphics.

Commercial 3D FloorGraphics were first created by Josef Hinterkeuser in 1999 for the very first installation of “Cam Carpets”, which are flat mats that sit next to goal posts on football fields and give the illusion to act as a regular, upright standing banner.

Today 3D FloorGraphics serve as a highly flexible and efficient marketing tool, as dramatic 3D backdrops for photo shootings and to create instant awareness for regulations in critical locations.

Why choose 3D FloorGraphics

3D FloorGraphics are an ideal choice for capturing the attention of customers, visitors, staff, and travelers, delivering advertisements, messages, reminders or warnings in even the busiest and most advertising-cluttered environments.

These versatile graphics do not require electricity or pre-existing installations, can be produced and delivered by local printing companies, and can be applied or removed as needed. They can be strategically or randomly placed to target specific audiences and are a cost-effective solution for increasing sales, managing crowds, or reminding staff of critical behavior in industrial facilities.

Our 3D floor graphics are available as custom designs, created exclusively for your brand, your product or your communication requirements and as an ever-growing line-up of pre-made 3D floor signs that can be purchased and adapted to your needs from our 3D FloorGraphics Shop.

How are 3D FloorGraphics created?

3D FloorGraphics are designed using special perspective and arrangement techniques to create an image that includes products, messages, symbols, or other graphics provided by the client. Shapeshifter Media helps in identifying the best components and arrangements for creating impactful 3D FloorGraphics for various campaigns. Shapeshifter Media uses their own proprietary software to recalculate the final scene in order to match the desired application and output size.

The print-ready graphics can be used with any printing company or substrate, while maintaining the chosen aspect ratio and size. Additionally, multiple versions and sizes can be created from the initial design at a reduced cost. Shapeshifter Media also offers customisable pre-made 3D floor designs that can easily be adapted to fit a specific brand, facility, or message. These customisable 3D FloorGraphics can be found in our online shop.

Major applications of 3D FloorGraphics

Event Marketing with 3D floor decals

3D FloorGraphics can significantly enhance event marketing by creating interactive areas for attendees to engage with, take photos, and share on social media, offering rewards or samples for using specific hashtags. These graphics can also be used to create immersive landscapes for event stands, exhibition booths, or mobile event areas that reinforce brand messaging. By showcasing different product versions or incorporating action shooting and games in 3D floor designs, brands can effectively promote their products.

Moreover, 3D FloorGraphics can raise attention by presenting controversial or disruptive layouts related to social or environmental issues, fostering conversation with event staff. Utilizing 3D FloorGraphics not only captures the attention of event attendees but also fosters memorable connections between potential customers and your brand.

Safety and Security Signage

3D FloorGraphics are highly efficient for enhancing safety and security in various environments, ensuring compliance and reducing accidental violations. They can be strategically placed to remind staff and visitors about critical areas, hazards, required behaviors, bans, and time-based information in workspaces. Additionally, 3D FloorGraphics can be used to regulate traffic in industrial facilities, inform staff about new regulations, and mark essential spots such as emergency exits, fire hoses, first aid kits, and communication panels. They easily and effectively communicate parking rules or security officer availability, and mark barriers in public areas to alert pedestrians and cyclists to potential hazards.

3D FloorGraphics can streamline emergency pathways by displaying clear and easy-to-understand routes for emergency escapes. This ensures a more coordinated response during emergencies and enables faster access to essential services.

Health & Hygiene 3D floor signs

Promoting health and hygiene in various settings is critical. 3D floor graphics serve as reminders for appropriate behaviour in shops, facilities, and company grounds, while also marking key locations like lavatories, hand sanitiser dispensers, and changing rooms. These graphics help separate areas in reception areas, waiting rooms, and hallways with different queues.

As an effective marketing tool, 3D FloorGraphics can sponsor health and hygiene messages in pharmacies, hospitals, schools, universities, and public buildings. They also support the promotion of health-related products near pharmacies and drug stores through recurring or seasonal 3D floor advertising. Additionally, they help establish clear pathways for emergency routes, such as escape routes and emergency room entrances in hospitals.