---
title: "Kleenex Cottonelle's Striking Toilet Paper Advertisement: A Masterful Display of Design and Appeal"
url: "https://www.shapeshiftermedia.com/gallery/wallgraphics/wallgraphics-kleenex-cottonelle-toilet-paper-long-roll-backlit-display/"
type: installation
product: 3D WallGraphics
publisher: Shapeshifter Media
summary: "Discover Kleenex Cottonelle's eye-catching toilet paper ad that uses a backlit display, blue and white color scheme, and bold presentation to engage viewers."
keywords:
  - Kleenex
  - Cottonelle
  - toilet paper
  - advertisement
  - blue and white
  - backlit display
client: "Kimberly-Clark Corporation"
country: Australia
---

# Kleenex Cottonelle's Striking Toilet Paper Advertisement: A Masterful Display of Design and Appeal

**Location:** Australia  
**Client:** Kimberly-Clark Corporation  
**Product:** 3D WallGraphics

Discover the impressive **Kleenex Cottonelle backlit outdoor display** showcasing a unique 3D lavatory corridor and the extended Cottonelle long roll. Explore this intriguing marketing campaign created to highlight the special features of Kleenex Cottonelle's long toilet roll by visiting our [wallgraphics gallery](https://www.shapeshiftermedia.com/gallery/wallgraphics-posters/).

This captivating and* out-of-the-ordinary* 3D out of home design combines both innovative advertising techniques with a visually striking, eye-catching display. The standout feature of the image is the **unexpectedly lengthy Cottonelle toilet roll**, which guides the viewer's gaze through the entire 3D lavatory corridor, all the way to the toilet at the far end.

This campaign featured both an out of home display as well as [3D FloorGraphic of the Cottonelle long roll ](https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-kleenex-cottonelle-toilet-paper-long-roll-3d-supermarket-floor-sticker/)for [point of sale marketing](https://www.shapeshiftermedia.com/gallery/in-store-pos-marketing-retail/).

Our online gallery is thrilled to showcase such a memorable and engaging advertising campaign for a product we all use daily but rarely think about. The combination of a well-executed 3D floor graphic and the dramatic backlit effect in the

## Images

![Kleenex Cottonelle's Striking Toilet Paper Advertisement: A Masterful Display of Design and Appeal](https://www.shapeshiftermedia.com/media/images/gallery/en/wallgraphics/wallgraphics-kleenex-cottonelle-toilet-paper-long-roll-backlit-display/wallgraphics-kleenex-cottonelle-toilet-paper-long-roll-backlit-display-big.jpg)

## Questions and answers

### What is the Kleenex Cottonelle backlit outdoor display?

The Kleenex Cottonelle backlit outdoor display is a unique 3D lavatory corridor showcasing an extended Cottonelle long roll.

### What advertising techniques were used in creating the Kleenex Cottonelle backlit outdoor display?

The campaign used both innovative techniques and visually striking display techniques to showcase the extended Cottonelle long roll.

### What types of marketing materials were created for the Kleenex Cottonelle long roll campaign?

The campaign featured in-store point-of-sale marketing materials and a 3D floor graphic of the Cottonelle long roll.

### What is Shapeshifter Media?

Shapeshifter Media is an online gallery showcasing unique and engaging advertising campaigns, like the Kleenex Cottonelle backlit outdoor display.

### How does the Kleenex Cottonelle backlit outdoor display benefit the brand?

The Kleenex Cottonelle backlit outdoor display showcases the extended Cottonelle long roll in a visually appealing and engaging way, which helps to create brand awareness and increase sales.

---

Source: https://www.shapeshiftermedia.com/gallery/wallgraphics/wallgraphics-kleenex-cottonelle-toilet-paper-long-roll-backlit-display/
Publisher: Shapeshifter Media, Hamburg, Germany - https://www.shapeshiftermedia.com/
Contact: https://www.shapeshiftermedia.com/contact/