---
title: Netto Germany Payback Bonus Program uses 3D Floor Graphics
url: "https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-netto-germany-payback-bonus-program-instore-floor-campaign/"
type: installation
product: 3D FloorGraphics
publisher: Shapeshifter Media
summary: "Shapeshifter Media created 3D FloorGraphics for Payback in support for in-store campaign to introduce the bonus program."
keywords:
  - floorgraphics
  - netto
  - germany
  - payback
  - bonus
  - program
  - instore
  - floor
  - campaign
client: Netto
country: Germany
---

# Netto Germany Payback Bonus Program uses 3D Floor Graphics

**Location:** Germany  
**Client:** Netto  
**Product:** 3D FloorGraphics

## Payback’s Power Play: Loyalty Program Expands with Edeka, Netto and Sparkassen

### Loyalty Turns Legacy

Celebrating its 25th anniversary, **Payback**—Germany's largest loyalty program—is not just marking a milestone, it's redefining the game. With strategic new partnerships and record-breaking customer growth, the American Express-owned enterprise is cementing its place at the center of Germany’s consumer landscape.

### Milestone Growth in 2024

Under the leadership of CEO **Bernhard Brugger**, Payback has entered what it calls the **strongest year in company history**. The loyalty platform’s most recent victory: onboarding the **Edeka Group** as of January 1st, 2024. This single move added **two million new users**, pushing the total from 31 to **33 million active customers**.

Key figures include:

- **Half of all Germans over 16** now actively collect Payback points.
- **583 million euros** worth of points were earned by users in 2024.
- **€39 billion in gross transactional volume** flowed through the system.

### Strategic Alliances: A New Era Begins

#### Edeka and Netto – A Game Changer

In CEO Brugger's words, the inclusion of **Edeka and [Netto](https://www.netto-online.de/)** represents a **"game changer"**. Both retailers significantly outsize former Payback partners **Rewe and Penny**, marking a strategic evolution for the program.
Shapeshifter Media created [3D FloorGraphics](https://www.shapeshiftermedia.com/floorgraphics/) for Payback in support for in-store campaign to introduce the bonus program.

#### Sparkassen: Banking on Loyalty

The **Sparkassen** partnership, expected to roll out in 2024, is poised to be another **watershed moment**. Its twofold value proposition:

- **Automatic points collection** with Sparkassen cards at participating merchants (47+ million cards in circulation).
- **Integration of Sparkassen’s local rewards ecosystem**, “S-Vorteilswelt,” into Payback's broader loyalty structure.

This integration represents a **fusion of financial behavior and retail loyalty**, a data-rich opportunity for marketers and brand strategists.

### Targeting 35 Million—and Beyond

Originally, 35 million customers was seen as a natural cap for the German loyalty market. Now, Brugger believes the potential audience may stretch further, driven by increasing value consciousness and better program access via banking integration.

### Marketing Takeaways: What This Means for You

For brand managers, retail marketers, and loyalty architects, Payback’s trajectory provides essential cues:

- **Scale breeds data**: More partners = more insight. Leverage transactional analytics to personalize engagement.
- **Banking partnerships are the next frontier**: Expect loyalty to merge with financial habits.
- **Reward sensitivity is the new normal**: Customers are savvier. Emotional triggers (e.g., travel, luxury treats) remain potent.
- **Omnichannel presence is vital**: Payback isn’t just retail anymore—it’s lifestyle integration.

## Images

![Netto Germany Payback Bonus Program uses 3D Floor Graphics](https://www.shapeshiftermedia.com/media/images/gallery/en/floorgraphics/floorgraphics-netto-germany-payback-bonus-program-instore-floor-campaign/floorgraphics-netto-germany-payback-bonus-program-instore-floor-campaign-big.jpg)

---

Source: https://www.shapeshiftermedia.com/gallery/floorgraphics/floorgraphics-netto-germany-payback-bonus-program-instore-floor-campaign/
Publisher: Shapeshifter Media, Hamburg, Germany - https://www.shapeshiftermedia.com/
Contact: https://www.shapeshiftermedia.com/contact/