What is the three-dimensional floor graphic in the image?

The three-dimensional floor graphic is a large adhesive sticker depicting an extended roll of Cottonelle toilet paper in a strikingly photorealistic manner. The graphic is meticulously designed and positioned on the floor of a supermarket setting to capture consumer attention and stimulate consideration for the purchase of Kleenex Cottonelle's toilet paper product.

What other marketing materials were created for Kleenex Cottonelle's toilet paper?

In addition to the 3D FloorGraphic, a 3D poster for out of home advertising was created which features the Cottonelle long roll. The poster showcases a very long tunnel featuring the Cottonelle long roll.

How do Shapeshifter Media's products benefit Kleenex Cottonelle's marketing efforts?

Shapeshifter Media's 3D FloorGraphic and 3D poster create visually impactful and memorable experiences for consumers, effectively increasing the brand's awareness and consideration for purchase. These marketing materials also showcase Kleenex Cottonelle's toilet paper product in an innovative and unique manner, setting themselves apart from the competition.

Kleenex Cottonelle's Eye-Catching 3D Floor Graphic in Supermarket

Q: What is the objective of the floor graphic?

The primary objective of the floor graphic is to capture consumer attention and generate visual impact, subsequently stimulating consideration for the purchase of Kleenex Cottonelle's toilet paper product.

Kleenex Cottonelle's Eye-Catching 3D Floor Graphic in Supermarket

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Showcase of the marketing techniques employed by Kleenex Cottonelle through the implementation of a three-dimensional floor graphic within a supermarket setting. The image showcases a large adhesive sticker, meticulously designed and positioned on the floor, that depicts an extended roll of Cottonelle toilet paper in a strikingly photorealistic manner.

The toilet paper roll, rendered predominantly in white, features the brand's distinctive blue embossed design pattern on each individual sheet. The roll appears to unravel throughout the length of the graphic, with the "Cottonelle" brand name and the Kleenex logo prominently exhibited on the visible portion of the roll. The floor graphic's primary objective is to capture consumer attention and generate visual impact, subsequently stimulating consideration for the purchase of Kleenex Cottonelle's toilet paper product.

In addition to the 3D FloorGraphic, a 3D poster for out of home advertising was created which shows a very long tunnel featuring the Cottonelle long roll.