This 3D chalk drawing on a public pavement street is a form of guerrilla marketing that employs the use of floor graphics to convey a message or promote a product or service. The artwork appears to have been created using a combination of chalk and other materials to produce a realistic and eye-catching effect.
The highly detailed artwork creates the illusion of depth and dimension, which can be viewed from a specific angle to enhance the effect. It is strategically placed in a public space where it can easily capture the attention of pedestrians and motorists, making it an effective way to create buzz and generate attention for a brand or product in a cost-effective manner.
This type of guerrilla marketing is a creative and unique way to engage potential customers and leave a lasting impression on them. The innovative and unconventional approach to marketing showcased in the 3D chalk drawing is both visually appealing and highly effective in capturing the attention of the public.