nike campaign stairs gautrain sandton station


Nike encourages use of staircases in sporty campaign with Shapeshifter Media StairGraphics

Our StairGraphics for Nike at the Sandton station / Gautrain-line to Johannesburg / South Africa.

This staircase is located at an angle to the main entrance and required the re-calculation of the camapign image with a special version of our patented method to provide a seamless look from an angle.

An additional challange came with displaying text over multiple steps while the protrusions could not be used.

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