kleenex cottonelle long roll toilet paper


In store communication drives awareness of the Long Roll product through an ‘interruptive’ message as consumers are about to purchase. Consumers spend just a few seconds shopping the toilet paper category, so any communication at Point of Sale needs to be impactful and clearly communicate the new product in a simple way. It helps consumers to think about/re-think their purchase decision.

An eye catching green 3D floor graphic for Kleenex Cottonelle lures consumers with the promise of more sheets of toilet paper per roll, offering a last minute option to their regular brand.

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