Sportsmarketing Stadium Advertising

StairGraphics in sport marketing / stadium advertising

Sports venues offer TV-relevant surfaces

Marketing in sports venues and stadiums covers a wide range of advertising possibilities in and around sporting events, at the heart of the action. However, there are relatively few TV-relevant advertising forms in stadiums themselves. Perimeter board advertising and cam carpets divide up the space on the pitch between them. Sponsor walls and stands accompany interviews during half-time and after the match.

Shapeshifter Media StairGraphics offer a new form of TV-relevant advertising in sport marketing, in the best-placed locations.

Through the attractive position of the stairs on the terraces, often directly down to the pitch, Shapeshifter Media StairGraphics can place a new large format in stadium advertising directly above the perimeter boards.

First used on the stairs of the BayArena, the stadium of the German national league team Bayer 04 Leverkusen, in the summer of 2001, Shapeshifter Media StairGraphics generated a high TV presence from the word go. This is comparable with the presence of the best-placed perimeter board advertising at the centre of the pitch, but offers a significantly larger advertising space for your communication than a single advertising board.

Areas of application:

sports-events, stadium-advertising, sports-arenas, football-stadiums, stands, Innenraumwerbung, Sportmarketing, Werbung Fussball