Out-of-home marketing exploits a variety of poster spaces and special advertising forms, to counter possible loss of effect using a variety of media. Complicated installations for 18/1 formats, banners and flags on building facades, poster columns and advertising on public transport have already transformed the faces of our cities. But one large surface that brings together potential customers in highly frequented places, entailing neither construction measures nor further operating costs, has not been widely used up to now: staircases.
With Shapeshifter Media StairGraphics on the steps of underground and rail stations, airports and other public stairs, you can place targeted advertising with maximum frequency. The naturally wide staircases in places like these provide space for creative communication with StairGraphics, on up to 15sqm of advertising space per staircase*. Our own specially programmed software automatically adapts every motif to fit every staircase surface, producing ready-to-print part-motif strips processed using our patented method in a minimum of time.
*depending on the staircase dimensions and number of steps used
train stations, subway / underground stations, airports, pedestrian zones, parking garages, multi-storey car parks, Out of home marketing
