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StairGraphics on the steps of the Bayarena stairgraphics bayarena football bayer04<< back to project-summary StairGraphics on the steps of the Bayarena 5:1 for Bayer04. The 34th day of Germany’s top league football matches delivered a few surprises on the pitch and on the terraces, to round off the 2004/2005 season. 
Just in time for the local derby between Bayer04 Leverkusen and Borussia Mšnchengladbach, Shapeshifter Media installed two huge StairGraphics across a total of 40 steps on the stairs of the BayArena. The main sponsor, RWE, placed its advertising at the level of the centre of the pitch with StairGraphics, at this dramatic match at the conclusion of the football season. The two large-format banners were installed across the edges of the steps, providing optimum security through the special new anti-slip material and added visibility of the steps for the audience.
Captured perfectly by the TV cameras, RWE secured itself valuable airtime with StairGraphics in the live broadcast on the Premiere channel and the replays on other national channels. |       2005-11-01 2005-06-07 2005-05-29 2004-10-07 2004-10-05    A new Large-Format ! Advertising on staircases with our patented StairGraphics.   StairGraphics:    FloorPosters:    Graphic-Design:       |
