puma advertising floor

3D-FloorPosters for PUMA Shoes

Shapeshifter Media creates 3D-FloorPosters for german Sportlifestyle company PUMA during their advertising-campaign in cinemas across Dubai.

The support-service of PUMA AG Rudolf Dassler Sport for their advertising-campaign on FloorPosters was organised in cooperation with our partners from MX2-Labs in Dubai / UAE.

As of January 2006, the PUMA AG has set up a fully owned subsidiary in the Middle East, located in Dubai, which will serve as a hub coordinating our efforts across the region.

The lifestyle-campaign with Shapeshifter Media 3D-FloorPosters in selected cinemas in the region serves as a purposeful action for active presence of the company«s brands at locations of urban life in Dubai.

Production:
The comply with the strict layout-demands, Shapeshifter Media created photos of each of the sports- and lifestyle-shoes from serveral perspectives to have maximum resolution images for further processing and calculation of our 3D-FloorPosters. A 3D-Model of the PUMA logo as well the correction of the perspective and individual shading of each object was calculated in a 3D-application to have a maximum effect when looking at the motif from a normal human perspective.

The printing and application of the final 3D-FloorPosters was handeled by our partner MX2-Labs on location in Dubai.

MX2-Labs is our official contact in the GCC-States Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE as well as in India.