National campaign for Glamour on staircases

National campaign for Glamour on staircases

Berlin, Hamburg, Köln, München, Frankfurt, Stuttgart, Düsseldorf. CondéNast, the publisher of the popular Glamour magazine presented their new issue on 17 Staircases in 7 major german cities, using a total of 277 single steps.

The first national advertising campaign with our patented StairGraphics was coordinated by our headquarters in Berlin.

17 Layouts and 277 individual stripes for the motifs were created by using our software Stair-Calculator within a minimum of time . The mounting of the motifs to all 17 staircases was done by our local service-providers within two nights and included edge-overlapping as well as frontal versions of our StairGraphics. Maintainance and dismanteling was also provided by our local teams.

The close cooperation with Deutsche Eisenbahnreklame GmbH ensured seamless communication of all partipicants throughout the whole project, a success for our customer and our product as well as the opportunity for further development on our products and our network of advertising space.

Advertising on staircases with our StairGraphics has finally opened up the staircase as an advertising medium for short time campaigns on a national basis.

CondéNast - Glamour