
Placing a brand on FloorPosters at the finishing line of sporting events reaches your target group at the most important moment of the entire event. While other advertising forms hope for camera presence on the periphery of the action, for example when marathon runners or cyclists race along a road, placing a brand at the finishing line of the event secures valuable airtime.
In football stadiums too, FloorPosters are becoming more and more popular. Aside from the now standard pitch centre advertising used before the match and during half-time, the area between the team tunnels and the pitch is gaining increasing importance. By means of large-scale placement of floor advertising in this area on a flexible material such as Softstep, you can also secure valuable airtime when the teams run onto the pitch, at half-time and during interviews at the edge of the pitch.

sports events, marathon, football stadiums, racing tracks, bicycle racing