Design & Concept For 3D Campaigns

From client photo to 3D presentation


Customers often challenge us with their ideas about exploiting certain spaces with our 3D designs. Our objective is to make that space accessible by providing the right 3D technique and to develop a concept for the 3D campaign.

The photo that was sent by the agency.

Challenge:

Develop a concept for an advertising campaign with a given space.

Maybe you just had an idea about using one of our products on a certain space or you have several free spaces where you would like to see some dramatic 3D designs ?

But where do you start ?

Just send us a photo of that space and we'll not only come up up with design ideas to help you further progress with your project but with an overall concept on how you could plan your communication to your target audience and persuade them to make a purchase decision.

In this case, a client approached us with the idea of using the floor space of an elevator. The basic concept was to create a 3D floor design that would give you the impression of the elevator floor openening up, showing a shaft or cliff that leads down into nothingness.

Cliff, shaft, plane hatch for skydiving or gateway to hell ?

Several concepts came to mind when we were thinking about a cool idea for a presentation for their client. But creating a hole on the floor of the elevator is just one thing. How would you raise more attention even when people would not use the elevator or while they were waiting for it ?

Solution:

Make it a 3-step interactive design that takes you to the web.

Elevators make a stop on many floors. How can we use that ? How can we benefit from people's attention, once they have seen the full design ?

Step1: The teaser

The below concept design shows how we would appraoch the given surface. By not only using the floor of the elevator, but extending the design to the back wall inside the elevator and the floor in front of the elevator door, we can create a 3-step experience for consumers.

Step 1: The teaser

A small area in front of the elevator door on every level is enough to add yet another feature to the design. While people pass the elevator door or are waiting for the elevator to arrive, they are presented with a little teaser, that raises their suspicion about what might await inside.

Step2: The full 3D Illusion

Step 2: The 3D experience

Using part of the back wall of the elevator enables us to make the calculations for the 3d floor design and to extend the processed layout to another surface. Adding a single tentacle that "reaches out" of the shaft in the back allows for a very dramatic 3d illusion.

Physical 3D setup

To be able to make the necessary calculations for the 3D look and feel and to evaluate the best positioning of all elements, we set up the scene in 3D space.

Becoming part of the movie scene/product

People entering the elevator automatically become part of the 3D scene. While standing on the colored 3D decal, which has a step-safe protective laminate finish, they appear to "float" above the opening in the ground in close proximity to the "threat" from below. This experience is being perceived as great fun and highly rewarding for the consumer and one that they will remember.

Step 3: The revelation - and transition to sales

Step3: Call for action

Now that people have seen the full design (and probably taken pictures of it) we make a call for action and the transition to sales.

A poster sized format on eye-level inside the elevator or other locations around the bulding reveals what the 3D floor design is all about. That poster should contain additional information about the product or event that we advertise for and inform the potential client on how to get it.

For example: A QR-Code that can quickly be scanned with a mobile phone, allows consumers to easily sign up for an event, purchase tickets or "LIKE" your product on a social media page successfully closes the communication to your target audience.

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